As innovators in calling who will become the next big name in new music, the BBC have now unveiled the full longlist of their Sound Of 2021 poll.
This year's nominees look to focus more on solo artists than anything else, with newcomers Greentea Peng, girl in red, Alfie Templeman and many more donning this year's cut. The Sound Of 2021 longlist was composed by 161 industry experts, including former BBC Sound of nominees Billie Eilish and Stormzy.
The winner will be announced on BBC Radio 1 next month, and you can see the full list of contenders below.
girl in red