They've been riding the hype train for just under a year now, but finally the supposed saviour of new British music, Blossoms, deliver their long-awaited self-titled debut album. And while the promotion for the release has involved infinite plays of 'Charlemagne' on repeat, the record has a lot more to offer than just one catchy song.
When you first switch on to the new Blossoms album, you get that instant feel of what it was like hearing Two Door Cinema Club or Foster The People's debut album for the first time. You may not be totally into the music, but can't deny the sheer level of potential hits squeezed in here. Never really braking their image to draw attention, the record has this simple flow and design to it, that keeps it not only moving forward but engaging throughout.
It is clear to see that this lot certainly have a formula to what they do. Each song is a complement to the one before and after it, making this record so incredibly succinct, it is almost hard to see where one track ends and another begins. And while some bands may struggle with a lack of diversity, Blossoms make it work to their advantage and deliver an album that truly breaks the mould.