Having spent the last few years releasing a wave of bright and diverse alt-pop stunners, Israeli singer and producer Naama Guggenheim now returns with her latest dynamic offering 'SOS'.
With its rich and textured production, which makes an incredible use of instrumentation, 'SOS' is the dark-pop delight we are all looking for right now. With a sound that looks to follow in the footsteps of Billie Eilish, Bat For Lashes, and Grimes, this bold and eclectic new release is just the latest of many that will see her storming the world in the months to come.
So with her new release doing the rounds right now, we sat down with her to find out more about her background and what has inspired her most over the years.
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What was the first instrument you fell in love with?
If vocals count then it’ll definitely be that! But I had always been a guitar person.
What has been the most prominent inspiration behind your music so far?
Personal experiences. Writing music and lyrics is my outlet - I need it in order to fully understand what I’m going through.
What kind of music did you love as a teenager?
I grew up on a lot of Soul music and that stayed with me through my teenage years, LOVE to dance so hip hop was always there and I had my 70’s rock phase. My taste has always been very eclectic, even as a teenager.
Can you remember the first song that made you want to pursue a life in music?
That’s a great question! I think it was Stand by me by Ben E. King. Either that or Radiohead’s album 'In Rainbows'.
Who are your favourite artists you have found yourself listening to at the moment?
James Blake is like my forever lover so he’s first on this list, Bas, SZA, Nai Palm, Cautious Clay.
How many of your songs have you written about people in your life?
Honestly, all of them. Sometimes I space out into fantasy-mode but it always starts out with a specific person or inspiration.
What has been the most unusual moment in your career so far?
I have quite a few of those, I think my number one would have to be performing in front of a crowd of people stepping out of a play in Jerusalem. Staying concentrated was a real challenge when we were barely being noticed at all.
Outside of music, what is your biggest passion?
I love clothes and design a lot, aesthetics are a big part of my life. I’ve also been really into cooking lately.
If you weren’t a musician, what other path do you think you might have taken?
I tried doing some behind the scenes work for a while, it just didn’t feel right. I guess I would probably try something in the design area.
And what advice would you give to other musicians looking to start a career in music?
Don’t let anyone dictate your journey. It’ll only work if you fully commit to your personal intuition.
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Naama Guggenheim's new single 'SOS' is available to stream and download now. Have a listen to it in the player below.