While Nottingham-based duo Sleaford Mods have been on the go for best part of a decade, it has been the last year that has seen them go from cult appeal to a full mainstream penetration. With guest features on the latest Prodigy and Leftfield albums earlier this year, the punk-inspired outfit have seen their image sky rocket as they now deliver their highest-profile release to date.
With 'Key Markets' their eighth full-length effort in eight years, you'd think that these two would have burned out long ago. But while the music itself is simply a facilitator for frontman Jason Williamson to spill his venom-drenched lyrics, it is the contemporary content that demands such a prolific outpouring of ideas. Even listening to 'Key Markets' days after its release, the political references to Nick Clegg and others like him are already outdated and therefore creates a very narrow snapshot of current British culture.
While the record does aim at more broader targets throughout, it is this small focus that ultimately leaves the pair chasing a dangling carrot. A short, sharp dagger of blistering satire with a limited shelf-life.