Will Joseph Cook shares new single 'DOWNDOWNDOWN!'

With his highly-anticipated new album now less than a month away, Will Joseph Cook has unveiled the next cut to be lifted from his forthcoming full-length.

The new single 'DOWNDOWNDOWN!' follows on from the surprise reveal of the first first half of his new LP 'Something To Feel Good About', which is available to stream now, and will be fully released on the 27th November via Bad Hotel. The new track also features an accompanying video created by short film maker and Youtuber Bertie Gilbert, who also worked on the visuals for his recent offering 'Be Around Me'.

Speaking about the new release, Will said, “I wrote this about the first time hooking up with someone after a bad break up. Sounds kind of crass but the lyric “cos I’m down down down” is a play on words about being DTF but also heartbroken. It explores that feeling of disassociating with your actions/surroundings when everything’s raw and unprocessed. It feels like some new territory for me musically, I haven’t ever written about an experience like this before.

"The video follows the internal scramble through that journey. Burying the hurt when you’re around others, blocking out what happened with new experience and noise, crashing back to reality, and finally finding a shred of ‘moving on’. It’s another collaboration with friend and director Bertie Gilbert. He really understands the emotions of my music and always brings fresh ideas to the visuals. Working together has been such a dope experience.”

About the creating the video Bertie adds, “Be Around Me is an exhilarating, joyous celebration of new love - DOWNDOWNDOWN! is the emotional comedown, a dissection of how healthy it really is to rush into something new when there are deeper issues still to be addressed. A lot of our creative decisions for this video were informed by the thematic elements shared between these two songs. Let’s explore a similar scrapbooky, home-spun vibe, but dig a little deeper. This is a hopeless, pitiful descent into the night.”

Check out the new video for 'DOWNDOWNDOWN!' in the player below.

More News

Saint Saviour delivers new single 'I Just Can't Take The Risk'

With her eagerly-awaited new album landing next month, Saint Saviour has now dropped the next cut to be lifted from her forthcoming full-length.... 1 month 5 days ago

The Staves share new single 'I'll Never Leave You Alone'

With their eagerly-awaited new album landing later next month, The Staves have now dropped the next cut to be lifted from their forthcoming full-... 1 month 5 days ago

The Mysterines announce new album 'Afraid Of Tomorrows'

After the rousing response to their highly-praised debut LP 'Reeling' in 2022, The Mysterines have now announced their plans for a new studio album,... 1 month 5 days ago

Khruangbin share new single 'May Ninth'

With their eagerly-awaited new album landing in the coming months, Khruangbin have now dropped the next cut to be lifted from their forthcoming full-... 1 month 6 days ago

Lucy Rose unveils new single 'Whatever You Want'

With her eagerly-awaited new album set to land in the coming months, Lucy Rose has now dropped the next cut to be lifted from her forthcoming full-... 1 month 6 days ago

MGMT collaborate with Christine & The Queens on 'Dancing In Babylon'

With their highly-anticipated new album landing in just a few days, MGMT have now dropped the final cut to be lifted from their forthcoming full-... 1 month 6 days ago

Real Estate deliver new single 'Flowers'

With their eagerly-awaited new album landing in just a few days, Real Estate have now dropped the final cut to be lifted from their forthcoming full-... 1 month 1 week ago

Abby Sage shares new single 'Soak'

With her eagerly-awaited debut album landing early next month, Abby Sage has now dropped the next cut to be lifted from her forthcoming full-length... 1 month 1 week ago

Lauran Hibberd unveils new single '2nd prettiest girl (in the world)'

With her eagerly-awaited new album set to land next month, Lauran Hibberd has now dropped the next cut to be lifted from her forthcoming full-length... 1 month 1 week ago