As the margins between pop and electronic music begin to blur more and more, some artists have used this opportunity to push the boundaries of both sides of the genre and create a whole new and fresh sound that satisfies all who listen. It is where artists like George Maple come to light with their leftfield approach to production, yet still maintaining an accessible sound.
Much like her contemporaries Jess Glynne and Becky Hill, Maple first made a name for herself as a featured artist on Flume's effervescent anthem 'Bring You Down' and Snakehips 'On & On' last year, but has been turning heads in the last few months with her own down-tempo direction that has seen the same intentions as early Bonobo and The xx.
She has this magically appeal that, while being so sombre in her production, seems to transcend from its face-value sound and become something you simply can't ignore.
Her latest single 'Talk Talk' has already racked up over 1million collective plays on Soundcloud in the last few weeks, a sure sign that this is only the beginning for this growing name.