With Scandinavian acts likes Aurora and Sigrid beginning to penetrate the pop zeitgeist of the world, it is no surprise that many emerging acts are beginning to adopt their more euphoric edge as they look to establish themselves in the industry, and this also goes for the heavily-hyped London-based duo IDER. But while their sound is easy enough to pinpoint, what the pair have done with it is take it from the pigeonholed view of what has been done with it before, and instead take it to places we have yet to hear as they deliver their eagerly-awaited debut album 'Emotional Education'.
While this new collection is very easy to describe when it comes to those that have influenced it, 'Emotional Education' is so much more than a simple knock off. Instead of taking what the Swedes and Norwegians have produced in the last few years, they have rebranded the style with a distinctly British enthusiasm for eccentric and progressive experimentation and delivered one of the most impressive debut records of the year so far. With a production flair that also channels the likes of Chvrches and Pale Waves in places, this new release sets a new bar for the envelope-pushing alt-pop scene that is both musically intriguing yet commercial viable.
IDER have certainly been raising some eyebrows over the last few months, and this debut full-length cements those piques of interest through and through. A solid and confident initial record that will not only grow in appreciation, but one that leaves plenty of avenues as to where to go next.