Purity Ring - 'Another Eternity'

8/10

While it was no surprise that Purity Ring's 2012 debut album 'Shrines' was an undeniable worldwide success, the band themselves seem to have opted for a more progressive approach to their new album. Delivering something that looks to extend their sound rather than simply recreate it. While vocalist Megan James has kept the serenity in her delivery, the production from Corin Roddick seems to have a far more invasive impact and gives the record a more juxtaposed direction.

'Another Eternity' seems to show a band looking for more acceptance in contemporary electronic music, taking inspiration from the trap movement that has become fully ingrained in the stateside EDM and hip-hop scenes. But with the duo's underlying intention to conceive an atmospheric approach, the result is two-sided affair where the songwriting and production style clash in a glorious mix of interests and manages to create an anthemic sounding record.

It may seem like a harder pill to swallow than their previous work, but it definitely showcases a band that aren't happy sitting still and want to continue growing their sound. A pop record with some serious bite and encouraging listen throughout.

More Reviews

LIVE: Sofar Sounds "Secret Gig" @ Office Space, Kings Cross 23/01/13
11 years 8 months ago

Sofar sounds "Secret Gig" @ Office Space, Kings Cross 23/01/13

LIVE: PUBLIC SERVICE BROADCASTING W/ BOX OF GHOSTS @ CARGO, SHOREDITCH - 15th August 2012
12 years 1 week ago

PUBLIC SERVICE BROADCASTING W/ BOX OF GHOSTS @ CARGO, SHOREDITCH

LIVE: John Maus @ Scala London
12 years 3 weeks ago

John Maus @ Scala London

LIVE: Swim Deep @ The Old Blue Last, London
12 years 3 weeks ago

SWIM DEEP THE OLD BLUE LAST, LONDON 30TH AUGUST 2012